The signal system.

Official H2O marks, typography, colors and practical guidance for partners, press and collaborators.

H2O logo system

Use the dark mark on light backgrounds and the light mark on dark backgrounds. Preserve clear space around every version.

The modular current.

Four modules with one interrupted center: a compact expression of structure, motion and a signal that refuses to disappear into the category.

Download brand mark
H2O

Anybody + DM Sans + Space Mono

A characterful display face creates impact, a clear sans serif carries the message, and monospace labels add technical rhythm and editorial detail.

Display / AnybodyMAKE A SIGNAL.

Headlines, statements and high-impact display typography

Body + UI / DM SansClear at every scale.

Paragraphs, navigation, buttons, forms and interface guidance

Labels / Space MonoH2O / LIQUID SIGNAL

Coordinates, metadata, captions and technical information

Signal palette

Carbon creates gravity. Mineral neutrals create space. Signal colors are used deliberately to direct attention and express energy.

Carbon#302D3D
Deep Current#3A3649
Signal Mist#EEECE7
Clean White#FAF9F5
Signal Aqua#5CE6AE
Refracted Pink#FF86DD
Electric Current#A7A1FF
Tide Lime#DFFF57